How DoProFlow, a top-rated digital marketing agency, helped a regional real estate agency generate a steady flow of qualified buyer and seller leads through strategic Pay Per Click campaigns.
The Challenge: Overcoming Declining Lead Generation and Rising Costs
Our client, a regional real estate agency, faced significant challenges in scaling their lead generation despite increasing their Google Ads budget. They experienced diminishing returns and struggled to maintain a profitable Cost Per Lead (CPL). Their previous PPC agency was unable to identify the root causes of the declining campaign performance, limiting their ability to compete effectively in a competitive market.
Our Approach: Data-Driven PPC Management Tailored for Real Estate
At DoProFlow, we conducted a comprehensive PPC Audit of their existing campaigns and identified critical areas for improvement:
Overly broad campaign structure: Mixed audience intents and keywords reduced ad relevance and Quality Score.
Weak ad copy: Lacked compelling unique selling propositions and clear calls to action.
Misaligned bidding strategy: Not aligned with business goals and customer value.
Unoptimized landing pages: Created disconnects between ad messaging and user experience, reducing conversions.
Our Pay Per Click Management Services included:
Restructuring PPC Campaigns: Building tightly themed ad groups organized by buyer and seller search intent.
Creating compelling ad copy: Emphasizing strong value propositions and clear calls to action to attract qualified leads.
Implementing strategic bid adjustments: Leveraging performance data to optimize bids for maximum ROI.
Optimizing landing pages: Developing conversion-focused pages that continue the conversation started by ads.
Continuous testing and refinement: Using PPC Analytics and A/B testing to improve campaign performance and lead quality.
The Results: Remarkable Growth in Leads and ROI
Within three months of campaign management, DoProFlow delivered outstanding results:
210% Lead Increase
45% Lower Cost Per Lead (CPL)
12x Return on Investment (ROI)
3.8x Higher Conversion Rate
“The results have been nothing short of extraordinary. Not only are we generating more leads, but the quality of those leads has improved significantly, resulting in a higher close rate and increased revenue.”
— Client CEO
Key Takeaways: Why DoProFlow is the Best Digital Marketing Agency for Real Estate PPC
This case study highlights the essential components of successful real estate PPC campaigns:
Properly structured campaigns aligned with user search intent for buyers and sellers
Strategic keyword targeting and organization to capture high-intent prospects
Compelling ad copy that communicates clear value propositions and motivates action
Optimized landing pages that maintain message continuity and boost conversions
Ongoing testing and data-driven optimization to sustain and improve performance
Why Partner with DoProFlow for Your Real Estate PPC?
DoProFlow is a leading PPC Agency specializing in Pay Per Click Management Services for real estate agencies. Our expertise in Google Ads, Paid Search Marketing, and Local PPC Campaigns ensures your listings reach motivated buyers and sellers, driving qualified leads and maximizing your marketing ROI.
Ready to generate a consistent flow of high-quality real estate leads?
Contact DoProFlow today for a Free PPC Proposal and let our PPC Experts help you dominate your market!