How DoProFlow, a top digital marketing agency, helped a local home services company outperform larger competitors and grow their customer base through strategic Pay Per Click advertising.
The Challenge: Scaling Lead Generation in a Competitive Local Market
Our client, a local home services business, was struggling to scale lead generation despite increasing their Google Ads budget. They faced diminishing returns and a rising Cost Per Acquisition (CPA). Their previous PPC agency couldn’t identify or fix the root causes of the declining campaign performance, leaving them behind larger competitors and directory sites.
Our Approach: Expert PPC Management Tailored for Home Services
At DoProFlow, we began with a thorough PPC Audit of their existing campaigns, uncovering critical issues:
Overly broad campaign structure: Mixing different audience intents and keywords reduced ad relevance and Quality Score.
Weak ad copy: Lacked compelling unique selling propositions and clear calls to action.
Misaligned bidding strategy: Not optimized for business goals or customer lifetime value.
Unoptimized landing pages: Caused disconnects between ad messaging and user experience, lowering conversion rates.
Our PPC Management Services included:
Restructuring campaigns: Building tightly themed ad groups organized by local search intent and service-specific keywords.
Crafting compelling ad copy: Highlighting strong value propositions and clear calls to action to drive calls and bookings.
Implementing strategic bid management: Using data-driven bid adjustments focused on peak times, device types, and high-value locations.
Optimizing landing pages: Creating user-friendly, conversion-focused pages that continue the conversation started by ads.
Continuous campaign optimization: Leveraging PPC Analytics, A/B testing, and ongoing reporting to refine performance and maximize ROI.
The Results: Outstanding Growth in Just Two Months
Thanks to DoProFlow’s expert PPC Campaign Management, our client achieved:
245% Increase in Calls
52% Lower Cost Per Acquisition (CPA)
285% Return on Ad Spend (ROAS)
5.5x Higher Conversion Rate
“The results have been nothing short of extraordinary. Not only are we generating more leads, but the quality of those leads has improved significantly, resulting in a higher close rate and increased revenue.”
— Client CEO
Key Takeaways: Why DoProFlow is the Best Digital Marketing Agency for Home Services PPC
This case study highlights the critical elements that make PPC campaigns successful in the highly competitive home services market:
Precisely structured PPC Campaigns aligned with local user search intent and service needs
Strategic keyword targeting and organization that captures qualified local leads
Compelling ad copy with strong value propositions and clear CTAs
Conversion-optimized landing pages that maintain message continuity and encourage action
Ongoing testing and refinement based on real-time PPC performance data
Why Choose DoProFlow for Your Home Services PPC?
DoProFlow is recognized as a leading PPC Agency specializing in Pay Per Click Management Services for local service businesses. Our deep expertise in Google Ads Management, Local PPC Campaigns, and Paid Search Marketing ensures your business stands out in competitive markets, drives more calls, and maximizes your marketing ROI.
Looking for a trusted PPC Agency that delivers fast, measurable results for home service companies?
Contact DoProFlow today for a Free PPC Proposal and let our PPC Experts help you dominate your local market!