How DoProFlow, a top-rated digital marketing agency, restructured a healthcare provider’s Google Ads campaigns to generate more patient appointments at a lower cost.
The Challenge: Improving Lead Generation in a Competitive Healthcare Market
Our healthcare client was struggling to scale patient appointments despite increasing their Google Ads spend. They faced diminishing returns and a rising Cost Per Acquisition (CPA). Their previous PPC agency was unable to identify the root causes of the declining campaign performance, limiting their growth and patient acquisition.
Our Approach: Tailored PPC Management for Healthcare Providers
At DoProFlow, we conducted a thorough PPC Audit of their existing campaigns and identified critical areas for improvement:
Overly broad campaign structure: Mixed audience intents and keywords reduced ad relevance and Quality Score.
Weak ad copy: Lacked compelling unique selling propositions and clear calls to action.
Misaligned bidding strategy: Not aligned with healthcare business goals and patient value.
Unoptimized landing pages: Created disconnects between ad messaging and user experience, lowering conversion rates.
Our Pay Per Click Management Services included:
Restructuring PPC Campaigns: Building tightly themed ad groups organized by patient intent and healthcare-specific keywords.
Creating compelling ad copy: Highlighting strong value propositions and clear calls to action to encourage appointment bookings.
Implementing strategic bid adjustments: Using performance data to optimize bids for maximum ROI.
Optimizing landing pages: Designing conversion-focused pages that maintain message continuity and improve patient conversion rates.
Continuous testing and refinement: Leveraging PPC Analytics, A/B testing, and detailed reporting to enhance campaign performance.
The Results: Significant Improvements in Cost Efficiency and Lead Quality
Within three months, DoProFlow’s expert PPC management delivered:
58% Lower Cost Per Acquisition (CPA)
125% Increase in Leads
4.3x Higher Conversion Rate
275% Return on Ad Spend (ROAS)
“The results have been nothing short of extraordinary. Not only are we generating more leads, but the quality of those leads has improved significantly, resulting in a higher close rate and increased revenue.”
— Client CEO
Key Takeaways: Why DoProFlow is the Best Digital Marketing Agency for Healthcare PPC
This case study highlights the critical success factors for healthcare PPC campaigns:
Properly structured PPC Campaigns aligned with patient search intent
Strategic keyword targeting and organization specific to healthcare services
Compelling ad copy that communicates clear value propositions and motivates action
Optimized landing pages that continue the conversation started by ads and improve patient conversions
Ongoing data-driven optimization to sustain and improve campaign performance
Why Choose DoProFlow for Your Healthcare PPC?
DoProFlow is a leading PPC Agency specializing in Pay Per Click Management Services for healthcare providers. Our expertise in Google Ads, Paid Search Marketing, and Conversion Rate Optimization ensures your practice attracts more patients efficiently and maximizes marketing ROI.
Ready to reduce your CPA and increase patient appointments?
Contact DoProFlow today for a Free PPC Proposal and let our PPC Experts help you grow your healthcare practice.